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We collect and why, how we use it, and how to review and update it.'It Takes One Day' to achieve glory: Exciting campaign for the ICC Men's Cricket World Cup 2023 launched!
With 77 days to go to the pinnacle event of ODI cricket, when the ICC Menās Cricket World Cup 2023 comes to the shores of India, the International Cricket Council (ICC) and The Board of Control for Cricket (BCCI) unveils its exciting campaign āIt Takes One Dayā stirring up emotions of fans, whilst also celebrating the format of the game. The campaign launch took place amidst more than 85 content creators, from across India, in an event organized by Meta, ICCās official digital content licensee.
The truly unmissable āIt Takes One Dayā campaign puts fans and players at its heart, showcasing the iconic moments of the World Cup and connecting them to the specially conceptualized Menās Cricket World Cup 2023 āNavarasaā which symbolizes the nine emotions fans most commonly experience during a cricket match.
Reliving some of the most decorated moments in the fabled history of the Menās World Cricket Cup, the campaign showcases the journey of raw emotions experienced by both players and fans collectively over One Day. Through the magic of āMatch Cutsā, the film connects these emotions to the nine āNavarasaā anguish, bravery, glory, joy, passion, power, pride, respect and wonder where it takes one day to experience this rollercoaster.
Adding flair and grandeur to the fast-paced campaign film is Bollywood superstar Shah Rukh Khan, along with renowned cricketers āJP Duminy, Shubman Gill, Dinesh Karthik, current Menās Cricket World Cup winning captain Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes and Jemimah Rodrigues. The film was developed in partnership with the ICCās global broadcast partner, Disney Star.
BCCI Secretary Jay Shah said: āThe ODI format holds an unparalleled significance with its ability to deliver thrilling moments, intense battles, and unpredictable outcomes that will truly captivate fans globally. As we embark on this journey, we are proud to see the launch of the Menās Cricket World Cup campaign and create real excitement for the event across the world.
āWe are fully committed to creating a world-class event that will witness the birth of a new generation of heroes, providing fans with unforgettable experiences and we believe the campaign does this. The ICC Menās Cricket World Cup 2023 in India will be a celebration of cricketing excellence, cultural diversity, and the unifying spirit of the game.ā
Speaking about the campaign for the ICC Menās Cricket World Cup 2023, ICC Chief Executive, Geoff Allardice said: āThis campaign is a true celebration of One Day International cricket and builds a sense of anticipation of what we can expect when the ICC Menās Cricket World Cup 2023 returns to India. The emotions, or Navarasa, are felt by fans and players alike during One Day and this campaign brings to life that shared experience.
āCricket and cinema are at the heart of Indian psyche, and weāve infused the two to create appeal far and wide. The involvement of Bollywood superstar Shah Rukh Khan together with an exceptional line-up of cricketers will only help us deepen our connect in this country, while captivating the attention worldwide.ā