A year after launching the iconic #ThankYouSachin campaign and following up with super successful partnerships for IPL and CLT20, BCCI & Twitter are bringing a new experience for cricket fans.
For the Micromax Cup India vs Sri Lanka ODI Series, 2014, fans using Twitter for Android in India will be prompted from their Twitter home screen to view a new cricket timeline on every match day. This new timeline will comprise tweets that will help the viewers follow the conversation around the match and Tweet with the official series hashtag from within this experience, ensuring a national viewing party where fans can discover and connect with each other on Twitter.
Official Tweets from @BCCI will be featured in an exclusive tab during the live match in this timeline.
Fans can also go to this cricket timeline by simply typing the official series hashtag #IndvsSL in the search bar.
Sanjay Patel, Honorary Secretary, BCCI, said, “The BCCI has a rich history of innovation with digital fan experiences and we are excited about inaugurating cricket timelines on Twitter. It’s really easy for fans to keep up with the match and participate in the conversation around it.”
Rishi Jaitly, India Market Director, Twitter said, “Twitter brings you closer to the interests you care about and this cricket timeline for India-Sri Lanka is another example of that. Kudos to the BCCI for leading the way on delighting fans and giving them opportunities to consume, connect and express around the live, public conversation of the series. Look out for the #Cricket timelines experience on your Twitter Android app soon.”
Stay in touch: Follow @BCCI, Search on Twitter with #IndvsSL.
BCCI
